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Item type | Location | Call Number | Status | Date Due |
---|---|---|---|---|
Book | AUM Main Library English Collections Hall | 658.802 D691 (Browse Shelf) | Available | |
Book | AUM Main Library English Collections Hall | 658.802 D691 (Browse Shelf) | Available | |
Book | AUM Main Library English Collections Hall | 658.802 D691 (Browse Shelf) | Available |
Includes bibliographical references and index.
The focus of this text is on strategic management decision making in a global context. Topics covered include an organisation's competitive market position in relation to investment decisions, the changing bases of competitive advantage, and the role of brands.
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